![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/FEATURED-IMAGE-how-much-should-you-spend-on-form-design.jpg\")
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Any type of web design can be expensive, even if you\u2019re just trying to do something simple.<\/p>\n
With the rise of drag-and-drop website builders and other DIY design tools, however, some of those costs can be cut significantly.<\/p>\n
But what about form design?<\/p>\n
You would think that form design would be easy, and in some ways, it is. We help thousands of people design their own forms every day, after all.<\/p>\n
But we also field a lot of questions about forms from website owners and developers trying to sort out the nitty gritty details themselves.<\/p>\n
The harsh truth is that sometimes the form development process can be drawn out and, frankly, pricey, especially if you\u2019re hiring a developer to do things for you.<\/p>\n
How pricey, exactly? Well, it all depends on your approach.<\/p>\n
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Here\u2019s what you can expect to pay if you\u2019re building your own forms or hiring a developer:<\/p>\n
[content_upgrade cu_id=\"12181\"]Free Download: 7 Questions to Ask Developers Before They Build Your Forms[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n
Form design costs come down to three things:<\/p>\n
A simple form that only gathers a name and an email address, for example, can be created in a matter of minutes<\/a>.<\/p>\n If you\u2019re using a tool like Gravity Forms you don\u2019t necessarily need a lot of design expertise to create it, so your total time commitment and design costs will remain relatively low.<\/p>\n You might only have to budget for your time if you have a really basic form.<\/p>\n But if you have a lot of forms to design, or more complicated elements needed for your forms, design time and costs can be another story.<\/p>\n Here are some of the things that might \u201ccomplicate\u201d a form:<\/p>\n The average person may not know how or when or where to add these elements into a form. In this case, a web or graphic designer might come in handy, but this is where those costs start to build.<\/p>\n If you\u2019re hiring, you can expect to pay between $50-$150\/hour for a seasoned developer.<\/p>\n Pricing can range based on project or location, however.<\/p>\n Thumbtack has an estimator<\/a> of average costs for designers and developers in your area that you can reference.<\/p>\n But there are other things about form building you might not consider, which may affect build time and total costs.<\/p>\n Forms are never islands unto themselves. There is always more to putting a form on your website than just adding a few fields.<\/p>\n You also have to consider things like:<\/p>\n Do you know how to build out a high converting landing page for your opt-in forms? Do you know what makes a landing page or a form high converting?<\/p>\n Do you even need a landing page if you\u2019re just asking for an email opt-in? What does a good opt-in form look like? What if you need a special opt-in design<\/a>?<\/p>\n If you\u2019re not sure how to answer those questions, you might need some extra help.<\/p>\n In fact, you might actually need a copywriter to help write landing page content, a conversion rate optimizer (CRO) to maximize your form conversions, or a UX\/UI developer with special skills to help you A\/B test your forms.<\/p>\n That\u2019s a lot of people in the mix.<\/p>\n Upwork lists the hourly rate of freelance CROs between $50-$125\/hour<\/a>, and the copywriters are about the same, though larger scale projects can be quite expensive<\/a>.<\/p>\n Remember that neither of these people will design the forms for you (you\u2019ll still need to drop money on the actual designer, unless you\u2019re DIYing), but they might be worth the money in the long run.<\/p>\n UX\/UI developers might cost a bit more than a regular developer \u2014 think $100\/hour on average \u2014 but they can also do more for you, like A\/B testing and optimization research.<\/p>\n If you have multiple forms that will need to be updated on a regular basis, you might be better off employing a designer or developer to do it for you.<\/p>\n But do you need to? Or could you do it all by yourself?<\/p>\n You might be thinking, \u201cI could save a few thousand dollars by just doing this all myself!\u201d That\u2019s true, and it\u2019s a popular option.<\/p>\n Like we said, anyone can build a WordPress form with Gravity Forms. We have plenty of documentation<\/a> and tutorials<\/a> to help you through the process.<\/p>\n But you may also need to ask yourself these things, too:<\/p>\n If you can reasonably answer \u201cyes\u201d to most of these questions, then you should be able to do it yourself.<\/p>\n Just be sure to consider costs for any other WordPress plugins you might need, as well as any other services you might want, like a copywriter for your landing pages.<\/p>\n![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/creating-forms1.png\")
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![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/How_Much_Does_it_Cost_to_Hire_a_CSS_Developer_.png\")
<\/p>\n![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/2018_Average_Web_Developer_Cost__with_Price_Factors_.png\")
<\/p>\nOther Aspects That Complicate Form Design<\/h2>\n
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![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/horizontal-gravity-forms.png\")
<\/p>\n![\"WordPress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2018\/03\/How_Much_Does_it_Cost_To_Hire_a_Copywriter__-_Hiring___Upwork.png\")
<\/p>\nShould You Hire a Designer or Developer to Build Your Forms?<\/h2>\n
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